On Saturday, May 21st, during the AAO Annual Session, Grin CEO Dr. Adam Schulhof was a special guest at the live recording of the Illuminate Orthodontic Podcast. The Innovators’ Roundtable also featuring Drs John Pham of InBrace and Alfred Griffin or LightForce Orthodontics, took place at the hip Tequila and Mezcal bar Bodega Speakeasy in South Beach. Hosted by Dr. Chris Cetta, this unique episode featured orthodontic-themed libations (our favorite was the Mar-GRIN-ita) and was the first time an in-person gathering was possible to discuss all things innovative in orthodontia.
Here’s a taste of what Grin discussed:
Why do you think innovation is important in orthodontics?
According to Adam, changing the mindset of doctors is always a challenge, but we’re in a unique environment where minds are open and the specialty is ready for change. Patients are looking for something different and better and it’s up to clinicians to meet them where they are. At Grin, we’re not just customizing the tool, we’re all about helping doctors to customize the journey.
What advice would you give to someone that thinks they have the next big orthodontic idea?
Understanding is key! Specifically:
- Understand the way the market is looking at what’s possible going forward.
- Understand yourself and be true to what you want.
- Understand where you want to see yourself in 5 years.
- Understand how much work it’s going to take to build your dream.
- Understand the difference between being a clinician and an entrepreneur. Know which one you want to be as your dream is built.
Finally, and most importantly, surround yourself with the right people so you can effectively implement your ideas.
Adam closed the formal section of the discussion talking about Grin’s focus on HI or Human Intelligence. Grin believes that we don’t want robots talking to our patients. We want people talking to our patients because we’re about the patient connection. AI is good for augmenting what humans can do, but it can’t be a replacement.
Check out the full podcast here: Podcast episode 19: Illuminate Live